Translating a website used to be time-consuming and expensive. But with a multilingual-ready theme like OceanWP and WPML’s new Translate Everything mode, you can automatically translate your entire store in a fraction of the time, even on the tightest budget.
See how it all works in this tutorial video:
Why You Should Translate Your WooCommerce Store
Thanks to continuous improvements in automatic translation, translating your online store can be one of the easiest ways to grow your business.
Reach New Customers
We all know ranking highly in search results draws in more customers. When you translate your site, you make it possible to rank well in search results for multiple languages. Without changing any of your products, conducting costly research, or increasing your ad spend, you can reach a whole new market.
Increase Sales
Once a potential customer lands on your site and finds the products they’re looking for, it’s important to make it easy to complete their purchase. Having a fully-translated checkout process reduces the chance of cart abandonment. More completed sales = more money in your bottom line.
Improve Trust
When customers find a company they can trust, they come back again and again. Providing services and products in a person’s native language demonstrates an interest and willingness to engage with them. Continuing to provide after-purchase support in the form of translated documentation can be the difference between a one-time purchaser and a lifelong customer and advocate.
The Best Tools for Translating Your Online Store Easily and Affordably
To get your online store up and running as soon as possible, be sure to use tools that allow you to build and translate your store quickly and easily. When you build a WooCommerce store using WPML and OceanWP, you can rest assured that everything will work as it should. This is thanks to WPML and OceanWP’s commitment to ongoing compatibility.
OceanWP – A Theme That’s Multilingual-Ready
If you want to translate your site, it’s important to use a multilingual-ready theme like OceanWP. Multilingual-ready means you can translate every part of the theme, from pages, menus, and widgets, to the many extensions you can use to customize your WooCommerce store.
WPML – Translate Your Whole Site Automatically
WPML is the most popular WordPress plugin for multilingual sites, and for good reason! The new Translate Everything mode, introduced in their latest release, allows you to:
- Automatically translate your entire site in minutes;
- Review the automatic translations yourself or hire a reviewer to make sure they sound natural and accurate;
- Effortlessly keep your site’s translations up to date (they update automatically any time you edit your default content);
- Choose from Google Translate, Microsoft Azure, or DeepL to power automatic translation;
- Translate content created with page builders like Elementor.
Although automatic translation isn’t completely free, WPML gets great discounts from automatic translation providers due to the high volume they translate every month. They then pass along those discounts directly to you. This means automatic translation is super affordable for even the most budget-conscious.
Plus, with WPML, your translations are saved to your own database, not another plugin’s cloud. You own your translations yourself.
WooCommerce Multilingual – Translate Your Products and Add Multi-Currency Support
WooCommerce Multilingual is a free add-on plugin that comes with the purchase of a WPML Multilingual CMS or Agency account.
It allows you to translate:
- Products
- Product attributes
- Product variations
- Cart and checkout pages
…and more.
It also includes robust multi-currency features so you can display different currencies based on language or location. Plus, you can set exchange rates, custom shipping rates, and configure different payment gateways per currency.
Get Started with WPML
Start translating your WooCommerce store today with WPML and WooCommerce Multilingual. A WPML Multilingual CMS or Agency account includes everything you need to translate your entire site automatically and get your multilingual business up and running!
